Four Phases. Two Disciplines.
Everything Delivered.
Every engagement runs Strategy and UX Engineering at the same time — not one after
the other. Below is every deliverable you receive, phase by phase.
Phases start from €4,500, fixed scope, defined deliverables.
The internal intelligence base is the brain. The external deliverables are the hands.
Without the brain, deliverables are decoration — beautiful documents with
no intellectual foundation you can defend, iterate, or build from.
Two Disciplines, Running in Parallel
Not strategy first,
then engineering. Both at once.
Most firms do one or the other. We run both simultaneously on every engagement.
Here is what each discipline builds.
◈
Strategist
Commercial Architecture
Builds the evidence base, economic model, and market positioning that every
execution decision depends on. Market research, business model design,
go-to-market strategy, and financial modeling — the entire commercial foundation.
Market intelligence & sizing (TAM / SAM / SOM)
Customer research — jobs, pains, and gains
Business model design & unit economics
Brand positioning & differentiation
Go-to-market strategy & channel selection
Launch playbook & sales motion
Growth loop identification
Capital & investor strategy
+
◉
UX Engineering
Product & Technical Architecture
Builds the design systems, product structure, automation, and digital presence
that govern how every user experiences the brand and product — for years to come.
Strategy decisions have direct UX consequences, and UX findings feed back into strategy.
User research & empathy mapping
Information architecture & user flows
Design system — tokens, components, grid
Brand identity package
Website — live, SEO-ready, analytics from day one
Onboarding engineering & time-to-value
Core product UX & conversion
Automation workflows & AI agent integration
Deliverables Per Phase
What you receive, phase by phase.
01
Foundation
Build it right before you build it big
Most businesses fail not from bad execution, but from executing the wrong thing
with confidence. Foundation replaces assumption with evidence. The commercial
model, brand, market intelligence, and product architecture are defined before
a single line of production code is written.
14Deliverables
4–8Weeks
◈Strategist Delivers
Feasibility Study
Market viability, competitive landscape, and go/no-go assessment based on primary research — not assumptions.
Full Business Plan
Operational roadmap, financial projections, team structure, and execution timeline ready for investors or internal planning.
Business Model Canvas
Value propositions, customer segments, revenue streams, and cost structure mapped visually and tested against market data.
Pricing Strategy
Pricing model selection, price-point validation against market rates, and competitive positioning framework.
GTM Strategy Document
Channel selection, launch sequencing, messaging framework, and timeline — grounded in market intelligence, not guesswork.
Budget & Runway Plan
12-month financial model with scenario planning, capital allocation per phase, and burn rate targets.
Investor Pitch Deck
Investor-ready narrative backed by the evidence base built during this phase — every claim sourced.
Validation Plan
Hypothesis list, testing methodology, and measurable success criteria that define when Launch is ready to begin.
◉UX Engineering Delivers
Brand Identity Package
Logo system, colour palette, typography, tone of voice, and full usage guidelines. Everything needed to present the brand professionally.
Website — Live
Production website, SEO-structured, analytics-connected, and live on the day Foundation completes. Not a mockup — a real, working site.
Social Media Setup
Branded profiles configured across relevant platforms with content templates and posting framework ready to use at launch.
Business Email System
Professional email infrastructure with domain alignment and team access — no more Gmail addresses on business communications.
Component Library
Reusable UI component system that makes every future design and development sprint faster and more consistent.
SEO Foundation Report
Keyword strategy, on-page optimisation, and technical SEO baseline — so the site is discoverable from the first day it is live.
Foundation Phase — Starting From€4,500Fixed price. Fixed scope. You know what you pay before you commit.
Launch is a deliberately engineered sequence — pre-hype, soft launch, public launch.
The goal is proof: real people who do not know you personally exchanging real money
for what you built. Everything before this was preparation. This is the first real test.
14Deliverables
6–10Weeks
◈Strategist Delivers
Launch Playbook
Step-by-step sequence for pre-launch, soft launch, and public launch — with decision checkpoints at each stage before proceeding.
Content Calendar — 60 Days
Platform-specific content plan mapped to the launch sequence with ready-to-use templates for each post and format.
Community Seeding Strategy
Early adopter community identification and activation plan to build an audience before the public launch date.
Sales Toolkit & CRM Setup
Outreach scripts, objection handling guides, proposal templates, and CRM configured and ready before the first sales call.
Partnership Outreach Materials
Partner identification and professional outreach collateral for distribution and co-marketing partnerships.
KPI Dashboard — Live
Real-time metrics dashboard tracking acquisition, activation, and revenue from day one of launch — no guessing at progress.
Ad Campaign Playbooks
Meta, Google, LinkedIn, WhatsApp — targeting strategy, creative frameworks, and budget allocation for each platform.
◉UX Engineering Delivers
Onboarding Flow — Live
Engineered customer onboarding that minimises time-to-value and maximises retention from the first minute a user touches the product.
Core Product UI
Production-ready product interface built on the component library from Foundation — consistent, fast, and extensible.
Optimised Landing Page
Conversion-engineered launch page with A/B test infrastructure and heatmap tracking connected from launch day.
Pricing Page
Pricing architecture and page designed to communicate value clearly and guide the visitor toward a decision.
Workflow Automation Setup
Lead capture, follow-up sequences, and internal operations automated — reducing manual overhead from day one of launch.
NPS & Feedback System
In-product feedback collection feeding directly into the product iteration loop — so every version is better than the last.
Performance Report
Technical audit of the full launch infrastructure — speed, SEO, accessibility, and conversion baseline documented.
Launch Phase — Starting From€4,500Requires Foundation phase completion. Fixed scope, defined deliverables.
Growth is not doing more of what you did at Launch. It is finding the
self-reinforcing loop inside your business — the mechanism where each cycle
becomes more powerful than the last. This phase builds the systems that make
that loop run without constant founder intervention.
15Deliverables
8–14Weeks
◈Strategist Delivers
Growth Model Document
Identification and documentation of the primary growth loop — the mechanism that compounds with each cycle and forms the core of the business.
Retention Improvement Plan
Churn driver analysis and structured intervention plan targeting the highest-impact retention levers identified in Launch data.
Referral Program — Live
Incentive structure and live referral system that activates existing customers as an acquisition channel — the cheapest leads you will ever get.
Paid Acquisition Playbook
Scaled paid channel strategy with CAC targets, creative testing frameworks, and budget allocation logic per platform.
SEO Content Machine
Keyword cluster strategy, content architecture, and production framework for compounding organic traffic that builds over time.
Org Design Roadmap
Team structure for the next 18 months — roles, hiring sequence, and handoff plan for every function currently dependent on a founder.
SOP Library
Standard operating procedures for all core business functions — enabling delegation without quality loss for the first time.
18-Month Financial Model
Updated projections incorporating real growth data, churn rates, and channel performance from the Launch phase.
Moat-Building Roadmap
Identification of durable competitive advantages and a phased plan to deepen them before competitors have time to respond.
◉UX Engineering Delivers
PLG Conversion System
Product-led growth mechanics — freemium triggers, upgrade prompts, and activation-to-paid conversion paths built directly into the product.
Collaboration Features
Sharing, team, and invite mechanics that create product-embedded viral loops — users who invite others become your acquisition channel.
Analytics Product Dashboard
In-product analytics giving customers visibility into their own data — increasing stickiness and the perceived value of staying.
Advanced Design System
Expanded component library with full accessibility compliance, dark/light modes, and multi-platform support for the next phase of product growth.
AI Agent Integration
Custom AI agents for customer support, lead qualification, and operational intelligence — automating the functions that currently require human time.
Churn Intervention System
Behavioural trigger system that identifies at-risk accounts before they cancel and deploys targeted retention interventions automatically.
Growth Phase — Starting From€4,500Requires Launch phase completion with proof of paying customers.
Scaling without architectural readiness multiplies problems, not success.
This phase builds the systems that allow the business to grow by an order
of magnitude without a proportional increase in founders' time or
operational complexity. The business must be able to run without the
people who built it.
12Deliverables
10–16Weeks
◈Strategist Delivers
Strategic Scaling Plan
Multi-market expansion roadmap with sequencing, resource requirements, and risk assessment for each new geography or segment.
Geographic Expansion Playbook
Market entry strategy, localisation requirements, and operational setup guide for each new country — built on the Foundation model.
Investor Strategy & Data Room
Investment thesis, updated financials, metrics narrative, and a complete data room ready for institutional investors.
Brand Architecture at Scale
Brand governance system for multi-product, multi-market, and potential sub-brand scenarios — ensuring coherence as the business grows.
Exit Optionality Assessment
Evaluation of acquisition, merger, and IPO paths with positioning recommendations, timeline estimates, and readiness criteria.
Board Construction Plan
Board composition strategy, advisor recruitment criteria, and governance framework for institutional-grade operational maturity.
◉UX Engineering Delivers
Enterprise Admin Console
Multi-tenant administration with role-based access, audit logs, and enterprise permission architecture for large accounts.
Multi-Product Platform
Unified platform architecture supporting multiple products, cross-sell surfaces, and shared user identity across the product suite.
Full Automation Stack
End-to-end workflow automation across all business functions — every repeatable process runs without human intervention.
Compliance Package
GDPR compliance, data handling documentation, and the foundational work required for SOC 2 or equivalent certifications.
Observability Stack — Live
Full monitoring, alerting, and performance observability infrastructure — so nothing breaks silently at scale.
Tech Debt Roadmap
Structured assessment and prioritised resolution plan for all technical debt accumulated from Foundation through Growth.
Scale Phase — Custom ScopeTalk to UsScale engagements are priced per scope. Message us to discuss your situation.
Every strategic decision has a UX implication. Every UX finding has a strategic
consequence. The brand personality the Strategist defines is translated by the
Engineer into typography, colour, spacing, and motion. That is why they cannot
be separated — and why running them simultaneously produces better results than
either discipline alone.
Next Step
See who we have already built this for.
Three businesses built from zero using this exact system.
Read the case studies — then tell us where you are today.