ALGIMEX
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Construction Materials · Import & Export · Algeria / Turkey
ALGIMEX
Built in Algeria, Used Everywhere
Real external client — co-founded between Turkey and Algeria. Came with a confirmed buyer network across 5+ regions but no brand, no strategy, no digital infrastructure. Enginex delivered the full Foundation phase including a field-validated GTM v2 that pivoted from lead-gen forms to WhatsApp-first acquisition based on real prior campaign data.
v2
GTM Strategy (Field-Validated)
The Situation
What existed when we started.
Before Enginex
—Confirmed buyer network in West/Central Africa, Middle East, UK, Central Asia, and South America — but no brand to present to them.
—Prior ad campaigns averaging ~€3,000/month generating high volume but mostly job and visa seekers, not buyers.
—Real products to sell (BA13 plasterboard, 18 product families) — but no pricing strategy, no positioning, no channel plan.
—No brand identity, no website, no email system, no digital infrastructure of any kind.
The Core Problem
ALGIMEX had the product, the network, and the ambition. What it lacked was the strategic and operational infrastructure to present itself credibly and generate qualified buyer leads — not job seekers, not tire-kickers, but actual construction companies ready to import.
The previous campaigns were a real data point: high spend, wrong audience. That intelligence became the foundation for a completely different GTM approach.
What Enginex Built
Foundation phase deliverables.
→GTM Strategy v2 — pivoted from lead-gen forms to WhatsApp Click-to-Chat based on real campaign data
→WhatsApp Ad Playbooks — platform-specific creative and targeting for construction buyer acquisition
→LinkedIn B2B Outreach Strategy — for reaching construction companies, distributors, and procurement managers
→4 Email Sequences — Market Intelligence, Case Study, Hard Offer, WhatsApp Bridge with 24–72hr follow-up cadence
→One-product-one-city expansion model — starting with BA13 plasterboard in Conakry, Guinea
→Algeria Partner Visit Program — formal invitation letter system for buyer verification visits
→Budget framework — €200–500/month phased with 15% revenue reinvestment scaling model
→Complete brand system — name, logo mark, color palette (Navy, Gold, Ivory), typography
→Dual slogans — "Built in Algeria, Used Everywhere" / "Your Gateway to Unlimited Choices"
→Website — live at algimex.co and algimex.net
→Business email — info@algimex.co
→18-product family catalog — plasterboard, cement, tiles, doors, aluminium systems, generators, and more
→Social media setup and brand presence across relevant platforms
The Pivot That Mattered
From lead forms to WhatsApp-first.
The most important strategic decision was changing the acquisition model entirely. Previous campaigns generated volume but attracted job seekers. GTM v2 abandoned lead generation forms completely. WhatsApp Click-to-Chat ads filter for intent because the friction of opening a conversation self-selects for real buyers. This single insight restructured the entire paid acquisition approach.
Current Status
Where ALGIMEX stands today.
Recommendation
Client Recommendation — Coming Soon
"A formal recommendation from the ALGIMEX founding team is in preparation and will appear here."
Your Turn
Want the same for your business?
ALGIMEX started with an idea and a buyer network. No brand. No strategy. No infrastructure. Foundation changed that.
